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Funky Business Forever!

Por , escrito el 26/10/08

Funky Business Forever.
Cómo disfrutar con el Capitalismo?

Hace cerca de 10 años en mi época de estudiante, tenía una regla: cada vez que ganaba dinero invertía el 10% en mas educación. Por ejemplo algun curso interesante ó algun libro. Un dia me paseaba por la librería y encontré un curioso ejemplar en la sección de negocios y empresas. En su tapa estaba la foto de los autores con mucha actitud, pelados, con camperas de cuero y gritandose cara a cara. De qué se trata esto?

Se trataba de Funky Business. El libro anunciaba que Bin Laden estaba furioso [1999], que el mundo era un perfecto caos y que las organizaciones tenían que ser sexys para atraer el talento y clientes.

Continuando la lectura encontrabas que la formula para triunfar el capitalismo era es crear monopolios temporales, repetía en sus hojas la idea “el talento mueve el capital” y que estamos, como decía Sartre, condenados a la libertad. Elegir quienes somos y que queremos en un mundo de infinitas posibilidades.

Cuando leí ese libro explotaron algunos fusibles y pase por una pequeña revolución. Eché al cuerpo técnico que estaba en mi cabeza que quería que yo trabajase en una oficina con traje y corbata. No mi amigo!! la vida es funky. Tu Funk! Yo S.A. como cantaba Frank Sinatra: My Way.

Si dudas para mi fue uno de los libros mas inspiradores y con mas influencia. Imaginen que te digan esto en los primeros años de la Universidad. Encima te lo decian dos tipos con furía rocker y que ilustran sus textos con fotos de Hendrix e inician el libro diciendo que Karl Marx tenía razón. Me sentí como un adolescente descubriendo Nirvana.

Ahora los mismos autores Kjell Nordstrom & Jonas Riedderstrale 10 años después traen nuevamente Funky Business Forever y así se completa junto con Karoke Capitalism una trilogía espectacular. Cuando termine de leer el último ejemplar prometo un breve resumen.

Link:

- Funky Business For Ever [Official Site]
- Jonas Riedderstrale Speaker [You Tube]

Cuáles fueron los libros que mas te influenciaron en el mundo de los negocios?

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MatiasAwaken! es el blog de Matias Dutto. Fotografo amateur, entrepreneur y vecino de Palermo (Buenos Aires).
Aquí escribe sobre inquietudes, curiosidades, ideas, proyectos y también publica regularmente sus fotografias.

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